We make money from paying customers, so there’s no need to sell, rent, or give away any personal data from customers. So we don't sell, rent, or give away any of your personal data.
The purpose of us using this software is to understand our website traffic in the most privacy-friendly way possible so that we can continually improve our website and business. The lawful basis as per the GDPR is "where our legitimate interests are to improve our website and business continually." As per the explanation, no personal data is stored over time.